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building websiteIt is essential for every business, big and small, to have a high quality website and find good Phoenix SEO services. Customers turn to a company’s website to learn about their business, examine the products and services available for sale, learn about the hours of operation and contact information, and as a judge of the legitimacy of the business itself. These are basic features that are present on any website, however, and businesses that are looking to set themselves apart from their competition will need to do something different to set themselves apart.

One of the best ways that a small business can create a great website is by inviting customers to take part and be active on the site itself. Fostering a community on a website can be truly challenging but there are several steps that can improve the chances for an active site. There is a lot at stake here. Individuals who develop a rapport with a business that they buy from are more likely to be loyal to that brand and the company will have less of a need to advertise in the future to these customers or run specials or promotions to them.

To foster a community be sure that the staff of the company interacts with the customers regularly and conveys both an enthusiasm for the products as well as the industry at large. Have employees impart their knowledge to the customers but be careful of overly selling or criticizing customers. Customers, both existing and potential want to maintain a positive vibe and education rather than ill comments will lead them to develop a more positive view of your business than anything else. Provide a web forum on your website where they can ask questions both of the business and the employees as well as other customers and be sure to not weed out the negative comments. Free and open dialogue is the key and the best option for most companies looking to develop a good interaction with customers.

website trafficTo keep customers returning to your website offer something on your website like a daily promotion or coupon, an updated blog of some kind, or contests and information on regular events that they may be interested in. Keep the site fresh by doing so and keep people not only interested in visiting your site with lots of data and information but also revisiting it when they are considering buying and providing yourself with repeat business. Doing so will drive more traffic to your small business website and help you to truly set your company’s site apart from the competition.